01
Complex systems
I work comfortably in complex environments. With experience navigating EU policy frameworks and multi-layered supply chains, I understand how different parts of a system interact and where interventions create the most impact.
How I Got Here
From megacity instincts to systems-level product work.
Born and raised within the concrete jungles of Jakarta, one of the world's most underrated megacities with 42 million people, I developed a natural instinct for observing people and what drives them, alongside a deep curiosity for the broader systems that shape our lives.
My professional experience is shaped by a strong foundation in research and product design, having spent the first five years of my career in Southeast Asian unicorn tech companies serving more than 150 million people across fintech for social impact, live entertainment, and travel technology.
Now based in Amsterdam, I have evolved from designing individual product experiences to shaping complex services and systems. In Dutch tech, I have worked across emerging technologies and highly regulated domains, including blockchain, AI, global supply chains, EU regulation, and sustainability, connecting user needs, business goals, operations, and technology into coherent services and products.
I'm currently building Kawan, the Netherlands' first concert & event buddy platform, connecting people who want to attend events together.
Five Qualities
The range I bring into product work.
02
Business
As an entrepreneur and founder of my own startup, I bring a strong business perspective into product decisions, balancing user value with viability and growth.
03
Strategic thinking with attention to detail
I move fluidly between big-picture thinking and detailed experience design. Service design shapes how I think about systems, interdependencies, and long-term implications, while product and UX design keep me grounded in the details that make or break an experience.
04
Technology and engineering awareness
While I am not a traditional engineer, I understand technical concepts and workflows, collaborate closely with developers, understand how systems and repositories are structured, and actively ship features myself using AI-assisted development tools.
05
Aesthetics, branding, and communication design
With a background in visual communication design, I understand how strong aesthetics and clear communication shape perception and trust. I ensure products are coherent, expressive, and aligned with a clear identity.
Off Screen
Outside of work, I enjoy exploring off-the-beaten-path destinations, seeking out good cuisines, creating techno mixtapes, reading science fiction and literature from Global South perspectives, cinema, photography, and discovering new music.